E-Shop Express, a global e-commerce giant, faces logistical challenges in its last-mile delivery operations. With a vast network of customers, varying delivery locations, and dynamic demand patterns, the company is struggling to meet customer expectations regarding delivery speed and accuracy. Issues such as traffic congestion, inefficient route planning, and communication gaps with delivery personnel are leading to increased costs and customer dissatisfaction.

To enhance its logistics and distribution management, E-Shop Express is considering the implementation of advanced technologies and strategies to optimize last-mile delivery.

Company: E-Shop Express

Learning Objectives

 

• How can E-Shop Express leverage logistics and distribution management tools to optimize route planning, reduce delivery times, and mitigate the impact of traffic congestion in urban and suburban areas?
• In the context of last-mile delivery, what role can real-time data analytics and IoT (Internet of Things) play in providing visibility into the location and status of delivery vehicles? How can these technologies be integrated to enhance communication between the central logistics hub and delivery personnel?