An Edzer an e-commerce company requires a data visualization tool to gain insights into its customer base. They seek to segment their customers based on key characteristics and utilize this information to optimize their marketing campaigns.

Objectives:

Enhance understanding of customer demographics, behaviours, and preferences.

Develop tailored marketing strategies for different customer segments.

Create a visually appealing and informative Tableau dashboard.

Challenge:

The company needs a comprehensive Tableau dashboard that provides easy-to-understand visualizations of customer data.

This dashboard should enable them to effectively analyze and segment their customers based on their unique attributes and behaviours.

Learning Objectives

1. Prepare the necessary charts to help the Company understand customer demographics, behaviour, and preferences.

2. Prepare a dynamic dashboard that can help the company develop marketing strategies for different customer segments.